About us

AI chatbots that actually
know your business

Starts Now is an AI chatbot platform. You give it your website and documents; it learns your content and answers your visitors' questions accurately, captures leads, and installs on any site with a single script tag. Our goal is simple: help any business add a trustworthy AI assistant to its website in minutes — without writing code.

// Why we built it

Most chatbots either follow rigid scripts or use general-purpose AI that confidently makes things up. Both frustrate customers. We built Starts Now around a different idea: a chatbot should learn from yourcontent and answer only from it — and when it doesn't have the answer, it should say so rather than guess.

Under the hood, Starts Now crawls your website, indexes it with Google Gemini embeddings, and uses retrieval-augmented generation so every reply is anchored to your real content. You can shape it further by uploading documents, pinning exact answers, and customizing how the widget looks. The result is a support agent that works 24/7 and stays on-message.

// What we believe

Grounded by default

An AI chatbot that invents answers is worse than no chatbot. Starts Now answers strictly from your content and says so when it doesn't know — so your customers get the truth.

Simple enough for anyone

No engineers, no plugins to maintain. Paste your URL, customize, and embed one script tag. If you can copy and paste, you can launch a chatbot.

Honest pricing

A genuinely free plan to start, clear monthly prices as you grow, and a custom option when you need more. No hidden fees.

See it work for your business

Build a chatbot trained on your own content — free to start, no credit card required.